Event Details

This will be the 6th annual Running of the Balls.

Now the third largest race in Greensboro, its almost 4,000 participants annually raise more than $50,000 for Second Harvest Food Bank of Northwest NC. Recognized by Runners World as an internationally unique event, the race draws participants from around the world by allowing them to experience the Lighted Christmas Balls of Sunset Hills at night.

A start/finish area with 2 main stages, hot chocolate and cookies for each participant, 5 music locations on the course, and a neighborhood filled with homeowners enjoying the event while caroling with friends by campfire all add the to ambiance of the event.

The race field is capped to keep the feel of a cozy community event and is regularly sold out within one month of registration opening. Registration is guaranteed for sponsors and residents after regular event registration has closed.

Event Impact

Anticipated attendance:   4,000 in 2016, Realized attendance of 20,000 since 2012.

Media coverage:    TV: 2017 TV Sponsor TBD, locally covered by WXII, WGHP and WFMY during the event.
                                 Local Print: Rhino Times, News & Record, Triad City Beat (historically)
                                 International Media: Runners World Magazine (2014), Good Morning America (2015)

Social Media:   Facebook: 5,400 followers with an organic reach of 35,500 impressions during the event.

Non-Profits:   100% of race sponsorship proceeds benefit Second Harvest Food Bank

Sponsor Packet

Click here to download sponsor packet.