Hawthorne Sponsored Content For nearly a decade, Hawthorne Residential Partners has been a proud supporter of Greensboro's iconic holiday event, the Running of the Balls 5K. Now in their ninth year as a sponsor, Hawthorne’s commitment to this festive race goes far beyond the glowing streets of the Sunset Hills neighborhood. Their partnership with the event reflects a deep-rooted dedication to building community, fostering connection, and creating lasting moments that inspire kindness and support for those in need.
Founded and based in Greensboro, Hawthorne Residential Partners operates 30 apartment communities across the Triad. At the heart of their mission is the belief that community isn’t confined to the walls of their properties. “For us, community is the foundation of everything we do,” says the team at Hawthorne. “It’s about fostering connection, providing support, and creating a sense of belonging—not just within our apartment communities but throughout Greensboro’s neighborhoods.”
This dedication to the community extends naturally to their long-standing support of the Running of the Balls 5K, a festive race that lights up the streets of Sunset Hills with glowing holiday balls while raising crucial funds for the Second Harvest Food Bank. By choosing to sponsor this event for the ninth consecutive year, Hawthorne underscores their commitment to addressing food insecurity in the Triad and supporting initiatives that make a tangible difference.“
At Hawthorne, ‘Live It’ is more than a tagline—it’s a way of giving back and staying connected to the heart of our communities,” the team shares. “Supporting causes like Running of the Balls and Second Harvest Food Bank exemplifies this commitment. It’s about coming together, creating moments that matter, and fostering a culture of compassion and support.” Hawthorne’s sponsorship goes beyond financial support; it’s a demonstration of their belief in the power of collective action and the importance of uplifting their neighbors in need.
As Greensboro gathers for this year’s Running of the Balls, Hawthorne Residential Partners stands proudly as a champion for community, kindness, and connection. Whether through their vibrant apartment communities or their commitment to supporting local causes, they continue to make an indelible impact on the place they call home. For Hawthorne, community is more than a concept—it’s a way of life, a value they live and celebrate, one step at a time.